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Wednesday, October 8, 2008

New Cars

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 24,000 crores in 2005-06. Its name comes first in the category of commercial vehicles and the second largest in the passenger vehicles, mid size car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer.Over 3.5 million Tata vehicles is moving on Indian roads, since 1954. Its manufacturing plant is located at Jamshedpur, Pune and Lucknow.

With the aim to serve the customers in India with the latest products and technological excellence from the Mercedes-Benz, Daimler Chrysler entered the Indian market and set up Mercedes-Benz India Ltd. way back in 1994. In January 2000, Mercedes-Benz E-Class (W 210), 'Top of the line' E 240 Petrol and E 220 CDI Diesel versions were launched with several advanced technology and mentionable, high end features. It has a long-term commitment to the Indian market and has full support of its parent company for its future plans in India.

Mitsubishi Motors as part of the global Mitsubishi Group, have been building quality cars since 1917. Mitsubishi Motors has been manufacturing cars since 1981 and the first car was sold in 1982.

With the full devotion and round the clock services, Toyota Company has dragged the attention of Indian customers to its products. Toyota tied up with Kirloskar Group by forming Toyota Kirloskar Motor Private Limited. Establishment of Toyota Kirloskar Motor Private Limited or TKM took place ceremonially on 6th October, 1997.Percentage of shares between two shareholders are -Toyota Motor Corporation holding share of 89% while Kirloskar group is having the share of 11% .

Phaeton: - This launch awaited car is coming soon in India equipped with various upgraded features to capture the market of luxury cars.For more comfort of the Indian passengers, this car will be available with built-in storage compartment, cup holders, comfortable arm rest etc. To provide safer journey, this car will be well protected with the additional window sun visor to protect the driver's eye from the disturbance of direct sun rays.For security of the car, it will come up with Home Link ® which will be helpful in controlling garage doors, lights and alarm system. Its Chrome detailing around the vents and speedometer will be one of its value added features.Passengers will easily enjoy the proper pleasure of music while going for long drive with its newly introduced XM ® and SIRIUS ® satellite radio along with MP3 player. There will be an additional shelf for MP3 player.

A-Star: - December 1983 heralded a revolution in the Indian car industry. Maruti collaborated with Suzuki of Japan to produce the first affordable car for the average Indian. At this time, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. This was from where Maruti took over.The sales figure for the year 1993 reached up to 1,96,820. The company reached a total production of one million vehicles in March 1994 becoming the first Indian Company to cross this milestone. It crossed the two million mark in 1997.India's largest automobile company, Maruti entered the Indian car market with the avowed aim to provide high quality, fuel - efficient, low - cost vehicles. Its cars operate on Japanese technology, adapted to Indian conditions and Indian car users. Maruti comes in a variety of models in the 800 segment. To fend off growing competition, Maruti has recently completed a Rs. 4 billion expansion project at the current site, which has increased the total production capacity to over 3,20,000 vehicles per annum. It has further plans to modernize the existing facilities and to expand its capacity by 1,00,000 units in the year 1998-99. The total production of the company will exceed 4,00,000 vehicles per year. In the small car segment it produces the Maruti 800 and the Zen.The big car segment includes the Maruti Esteem and the Maruti 1000.It also manufactures the Maruti Omni. The latest addition to the Maruti stable is the Classic, billed as the car that will lead the way to the next millennium. Other models on their way include the Wagon R and the Baleno.

Bravo: -Fiat India Pvt. Ltd. is an Industrial Joint Venture, incorporated on January 02, 1997, between Fiat Group Automobiles and Tata Motors Limited originally. This joint venture resulted in the formation of Fiat Automobiles Pvt. Ltd. which has manufacturing locations in 60 countries. It was hoped that this new venture would produce cars which give good performance, are beautiful and which would be suitable for Indian conditions. Fiat holds a 50% stack in the company. It owns and controls five Internationally renowned brands like Lancia Automobiles, Fiat Automobiles, Alfa Romeo Automobiles, Abarth and Fiat Light Commercial Vehicles. The Makers of renowned cars such as the Ferrari, Maserati, Alfa Romeo and Lancia besides the Fiat branded cars. The other partner of this joint venture, TATA MOTORS, is the largest automobile company in India, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is a leader in every segments with winning products in the compact, mid-size and Sports Utility Vehicles. The state-of-art infrastructure of Fiat India Pvt. Ltd. have an installed capacity to produce over 100,000 cars and 200,000 engines besides aggregates and components. The Strategy of FIAT car world is to build family vehicles on the platform as conceinved for emerging market. This is better known as 178 projects and allows an array of body shapes to serve to the various requirements of the market around the world. The five body styles include a three and five-door hatchback (Palio), a station wagon (Palio Weekend), a three-box saloon (Sienna), a van and a pick-up.

Minis: - Established on March 7, 1916, BMW (Bayerische Motoren Werke GmbH) has now became one of the major automobile manufacturers in the International market. The company is a world wide manufacturer of high performance premium automobiles and motorcycles. It is the present current company of both the MINI and Rolls-Royce car brands. On the commencement of the year 2007, BMW is supposed to start manufacturing and selling cars in India. In addition to its sales subdiary in Delhi region, it will start operating an assembly plant for BMW 5 and 3 series in Chennai. Just after establishing its plants in the various cities of India, the company wish to capture the entire market of metropolitan cities.The total world production of BMW Motors in the year 2006 was 1,366,838 vehicles produced in the five locations of different countries. BMW has been engaged in motor sports activities since the dawn of the first BMW motorcycle. They also manufacture Formula cars, Touring cars and Sports cars.












Brooklands Coupe: - Bentley Motors Limited is an England based company that offers freedom of choice to have pure refinement and style. The company was founded in 1919 when the first Bentley engine burst into life at New Street Mews, London. The company has become now quite similar with the production of stylishly designed luxurious cars.Bentley can be defined as a perfect blend of various unmistakable characteristics like distinctive design, handcrafted luxury, breathtaking power and performance, a refined and exhilarating driving experience. Bentley cars can be distinctly held apart due to the above mentioned features.In the market of luxurious cars, Bentley Motors Ltd. has given a tough competition to Rolls Royce and made its own independent identity with the most breathtaking high-performance vehicles of the world. The company has globally sold just over 10,000 cars in 2007, as compared to approximately 9000 in 2006, 8,500 cars in 2005, 6,500 in 2004 and 1000 in 2003.

Audi AG: - AUDI AG is a German based company with its production units in five major countries viz. China, Hungary, Belgium, Italy and Germany itself. Audi is a manufacturer of exquisite cars which are attractive, sophisticated and technically perfect in every aspects. The success of Audi AG stems from creativity, commitment and enthusiasm. The company has scattered its wings of success in the field of automobile industry for its technical expertise and creativity. In the year 2007, Audi has given a total production of 980,880 cars and 1,915,633 engines which shows a growth of 5.9% and 1.4% respectively. This company has a total sale of 1,200, 701 cars in the same year which was again a growth of 5.7%. Audi is looking tactfully towards the future and investing its wealth on India. The luxury car market has tripled during last five years. With the excellent set-up of a dealer network in India, Audi has already started sketching its footprint in this country from July 2004. Audi has launched its bigger models A6 and A8 in this rat racing market. This is aimed towards the massively popular Mercedes Benz C Class. Both these cars are good competitors in the automobile markets around the globe.








Aston Martin V8 Vantage: - This dynamic sports car is designed with various finest hand trimmed materials showing its excellent body lining. Its advanced features and accessories include all-alloy structure, hand assembled V8 engine, high-end electronic controls, new range of audio systems, lightweight body.Its low passenger and driver's seat will provide complete comfort of long driving. Well equipped with rear tail gate, extruded aluminum side impact bars, halogen projector headlamps, rear LED lamps, rear parking sensors etc. , this car will be the dream car of tomorrow.

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