Force Motors

Force Motors: -

Force Motors had its inception four decades ago in 1957, with the production of HANSEAT 3-Wheelers in joint venture with Vidal & Sohn Tempo Werke Germany and went on to set up a strong existence in the “Light Commercial Vehicles” (LCV) field with the MATADOR.

Due to its exceptionsl efforts during the last 5 years, the company has endeavored a lot in the growth of the company and has been able to originate new Light Commercial Vehicles, new state-of-the-art Tractors, a new range of Three-Wheelers and a new family of Utility Vehicles.

Late N K Firodia, was the founding Managing Director of the company. This company is the one that is thoroughly focused in offering 100% customer satisfaction to the fullest while maintaining high quality, high technology and high utility. They deliver the most technically advanced products by applying product design, production engineering, hitech manufacturing and innovative marketing. The report of the Sales Revenue of the Company, for the year under consideration witnessed a nominal development over the previous year.

The net sales of FORCE Motors by the end of 31st March'08 is 1,00,910.46 which was 97,366.90 by 31st March'07. Despite the considerable advancement in the sale of light commercial vehicvles, the performance of the company was a bit hindered by shifting market preference in the small commercial vehicles segment. The reason for taking away the benefit of the growth in the Light Commercial Vehicle field for the Company was a dewcline in the sale of Minidors.

Even with the above reasons, FORCE Motors has remarkably profited in the market segments where it still holds its strong presence. However on account of market dynamics, the addressable markets for the Company’s traditional and established range of products have reduced.