Saab will celebrate its 60th anniversary by launching special editions of its 9-5 and 9-3 model lines, featuring unique exterior and interior detailing, worth up to £3,000, all at no extra cost to the customer. The Anniversary Editions will go on sale from January 2007.
Initially founded as a manufacturer of military aircraft, Saab surprised the automotive world in June 1947 when it revealed the prototype for its first production car, the Saab 92. With streamlined bodywork, unitary construction and front wheel drive, it owed little to the conventional design wisdoms of the time, establishing a tradition for innovative and independent thinking that has characterised the Saab brand ever since. In 2007, 60 years on from the unveiling of the timeless Saab 92, Saab’s clean bold lines testify to a Swedish design ethic which is as apparent today as it ever was.
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